This appointment extends Coob Ads’ role as a Google Ads sales representative to five additional markets. Starting from July 1, 2026, Coob Ads became an official Google Ads sales representative in Uzbekistan, Armenia, Azerbaijan, Georgia, and Moldova. This appointment is a logical continuation of the company’s international growth. For more than two years, Coob Ads (former Admixer Media) has been ... Read more

Today we are opening a new chapter in our company’s journey. Admixer Advertising is becoming CoobX. This change is more than a new name or visual identity. It reflects how our company has evolved, what we do today, and where we are going next. For many years, Admixer Advertising has been known as a trusted partner helping advertisers, agencies, media, ... Read more

Today we are opening a new chapter in our company’s journey. Admixer Media is becoming Coob Ads. This change is more than a new name or visual identity. It is part of a wider group renaming: Admixer Advertising becomes CoobX, and Admixer Media becomes Coob Ads. It is part of a wider group renaming: Admixer Advertising becomes CoobX, and Admixer ... Read more

Google is opening new opportunities for eCommerce in Europe: Shopping Ads are gradually becoming available in new markets, including the Adriatic. This rollout is part of a broader expansion across 15 EMEA countries and reflects the growing importance of product-led advertising. The solution will launch across Adriatic markets, including Serbia, Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro, as well as ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more

The digital advertising market in Serbia is developing rapidly. In 2025, e-commerce demand grew by more than 27%, competition for user attention intensified, and an increasing number of companies adopted a performance-driven approach. Google Ads has become a key growth tool, especially with the active adoption of AI-powered solutions such as Performance Max and Demand Gen, which enable advertisers to ... Read more

In the fast-evolving world of digital marketing, conversions are a fundamental metric for measuring campaign effectiveness. A conversion is any valuable user action — a form submission, purchase, newsletter subscription, or any other goal tied to your business. Tracking conversions in Google Ads allows you to understand how well your campaigns perform and make informed decisions to optimize results. This ... Read more

On December 4, 2025, the Ecommerce Association of Serbia (ECS) and Admixer Media hosted an exclusive B2B Working Breakfast at the Ušće Tower in Belgrade — an event designed for focused networking, meaningful discussions, and the creation of real business opportunities among leading players in Serbia’s digital and e-commerce sectors. The meeting brought together representatives from finance, logistics, e-commerce, and ... Read more