To access the business metrics they need, marketing teams often have to work across multiple reports and separate data analysis tools. Previously, marketing teams relied on additional solutions, including Data Studio, to create more flexible data visualizations. Google Analytics Dashboard allows users to create custom reports and visualizations directly within the Google Analytics interface. Let’s take a closer look ... Read more

  Modern digital marketing is gradually adapting to new conditions: stricter user privacy requirements, browser restrictions and changes in the use of third-party cookies are affecting how businesses collect and analyze data. Traditional browser-based tracking, which marketers have relied on for years, can no longer provide full visibility into user activity in many cases. This makes it more difficult to ... Read more

The way consumers discover and purchase products continues to evolve, and eCommerce businesses need to adapt their advertising strategies accordingly. With Google Shopping Ads opening new opportunities for retailers in Serbia, early preparation becomes essential for building a strong foundation for future growth. To help businesses understand what is required for a successful start, Coob Ads, the official Google Ads ... Read more

How to create awareness, nurture consideration, and capture seasonal demand across Google Ads During periods of heightened seasonal demand, such as Back-to-School, Black Friday, Cyber Monday, holiday sales, and other major retail events, shoppers rarely move directly from their first advertising touchpoint to a purchase. They first discover products on YouTube, explore and compare different options, and only then begin ... Read more

As of August 24, 2026, YouTube has updated its methodology for counting public views. A view is now counted from the moment video playback begins – from the first frame. The new standard applies to all major YouTube formats, including Shorts, long-form videos (VOD), podcasts, and Live. The goal of the update is to unify the approach to view counting ... Read more

Artificial intelligence has become one of the key drivers of ROI growth in modern YouTube marketing. DV360 is designed with AI embedded throughout the platform — from audience discovery to final reporting. AI Features in DV360: Automating Campaign Management Within the DV360 interface, AI-powered capabilities include: Generate report: Skip manual filter setup. Describe the report you need in natural language, and ... Read more

“Welcome to the final part of our guide to scaling YouTube campaigns in DV360. This time, we’ll focus on AI-powered tools that help simplify media campaign management and improve decision-making. We’ll also break down a practical Gen AI campaign case study from Lay’s and explain how to properly measure YouTube advertising performance.” AI Features in DV360: Automating Campaign Management Artificial ... Read more

Welcome to the second part of our best practices guide for running YouTube advertising campaigns through DV360. This time, we will focus on the role of creative in video campaign performance, explore how to work with YouTube Shorts, Product Feeds, and Partnership Ads, and explain how to build a remarketing architecture that enables consistent engagement with audiences across different stages ... Read more