Entering new markets requires a clear assessment of demand, competition, the local customer experience, and the business’s readiness to scale. As an official Google Ads Sales Representative and a participant in the Google International Growth Agency Program (IGAP), Coob Ads helps companies assess market potential, develop go-to-market strategies, and provides guidance on launching and optimizing Google Ads campaigns to ... Read more

Today, a fundamental shift in focus is occurring in the programmatic advertising space: the battle is no longer for reach or the raw number of impressions, but for their actual quality and impact on the bottom line. We live in an era of “data inflation,” where simply securing a conversion is no longer a guarantee of profitability. Automated bidding strategies ... Read more

This appointment extends Coob Ads’ role as a Google Ads sales representative to five additional markets. Starting from July 1, 2026, Coob Ads became an official Google Ads sales representative in Uzbekistan, Armenia, Azerbaijan, Georgia, and Moldova. This appointment is a logical continuation of the company’s international growth. For more than two years, Coob Ads (former Admixer Media) has been ... Read more

Today we are opening a new chapter in our company’s journey. Admixer Media is becoming Coob Ads. This change is more than a new name or visual identity. It is part of a wider group renaming: Admixer Advertising becomes CoobX, and Admixer Media becomes Coob Ads. It is part of a wider group renaming: Admixer Advertising becomes CoobX, and Admixer ... Read more

To win in today’s digital landscape, marketers must master the YouTube full-funnel strategy. Moving beyond traditional demographics, this approach focuses on real-time intent signals and modular creative frameworks. In this article, we break down the roadmap for driving Brand Lift and ROAS, transforming YouTube into a fully-fledged engine for measurable business growth. YouTube has long moved beyond the role of ... Read more

Search is no longer what it used to be. Users are no longer limited to short queries – they explore, compare, ask questions, and interact with content through voice, images, and AI-powered answers. As a result, Search is no longer just a tool for finding information. It has become an environment where users compare options, form preferences, and make purchase ... Read more

Google is opening new opportunities for eCommerce in Europe: Shopping Ads are gradually becoming available in new markets, including the Adriatic. This rollout is part of a broader expansion across 15 EMEA countries and reflects the growing importance of product-led advertising. The solution will launch across Adriatic markets, including Serbia, Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro, as well as ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more