Today we are opening a new chapter in our company’s journey. Admixer Advertising is becoming CoobX. This change is more than a new name or visual identity. It reflects how our company has evolved, what we do today, and where we are going next. For many years, Admixer Advertising has been known as a trusted partner helping advertisers, agencies, media, ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more

Every holiday season sets new benchmarks for digital advertising, as brands compete for audience attention during Black Friday, Cyber Monday, Christmas, and New Year’s. For advertisers, the challenge goes beyond campaign setup — it lies in building a strategy that integrates data, shopper insights, creative planning, and continuous optimization. This article provides a roadmap for businesses looking to strategically prepare ... Read more

In today’s competitive digital landscape, businesses need advertising strategies that deliver precision, impact, and measurable results. Google Ads has become a game-changer by allowing businesses to connect with their audience at the exact moment they are searching for products or services. Unlike social media, where users may not be actively seeking solutions, Google Ads leverages user intent, ensuring your ads ... Read more

Google partners with Admixer Media to elevate local advertising effort.  Admixer Media, a division of Admixer Advertising, has been appointed by Google as its Official Media Sales Representative for Google Ads in Kazakhstan, Slovenia, and Serbia. This strategic partnership is designed to offer enhanced support, insights, and best practices to local advertisers and agencies, facilitating better business results and growth.  ... Read more

In today’s digital world, where data privacy issues are increasingly important, advertisers and businesses serving audiences from the European Economic Area (EEA) and the UK must adapt to new regulatory requirements. One of the key tools for complying with these requirements is Consent Mode. In this article, we’ll take a detailed look at the latest updates to Consent Mode v2, ... Read more

Digital advertising is constantly evolving, introducing new tools and technologies. Google Marketing Live 2024 conference on May 21 announced a number of new products and updates that can significantly affect the effectiveness of the marketing campaigns. Anyone who missed this event can and should watch the recording here: Google Marketing Live 2024. In this article, we’ll cover the main new ... Read more

On September 12, 2023, the annual Google Marketing Platform (GMP) summit was held in Warsaw, bringing together certified agencies and sales partners of Google from Central and Eastern Europe. This significant event served as a platform for leading marketers to share updates and insights on two crucial GMP tools – Display & Video 360 and Search Ads 360. Among the ... Read more