Entering new markets requires a clear assessment of demand, competition, the local customer experience, and the business’s readiness to scale. As an official Google Ads Sales Representative and a participant in the Google International Growth Agency Program (IGAP), Coob Ads helps companies assess market potential, develop go-to-market strategies, and provides guidance on launching and optimizing Google Ads campaigns to ... Read more

Today, a fundamental shift in focus is occurring in the programmatic advertising space: the battle is no longer for reach or the raw number of impressions, but for their actual quality and impact on the bottom line. We live in an era of “data inflation,” where simply securing a conversion is no longer a guarantee of profitability. Automated bidding strategies ... Read more

This appointment extends Coob Ads’ role as a Google Ads sales representative to five additional markets. Starting from July 1, 2026, Coob Ads became an official Google Ads sales representative in Uzbekistan, Armenia, Azerbaijan, Georgia, and Moldova. This appointment is a logical continuation of the company’s international growth. For more than two years, Coob Ads (former Admixer Media) has been ... Read more

Today we are opening a new chapter in our company’s journey. Admixer Advertising is becoming CoobX. This change is more than a new name or visual identity. It reflects how our company has evolved, what we do today, and where we are going next. For many years, Admixer Advertising has been known as a trusted partner helping advertisers, agencies, media, ... Read more

How Google is transforming BigQuery from cold storage to an interactive partner Google decided it was time to change the paradigm. With the introduction of Conversational Analytics in BigQuery (based on Gemini models), the rules of the game are being rewritten. Now, the barrier to entry into analytics is reduced to the ability to formulate thoughts in your native language. ... Read more

Every holiday season sets new benchmarks for digital advertising, as brands compete for audience attention during Black Friday, Cyber Monday, Christmas, and New Year’s. For advertisers, the challenge goes beyond campaign setup — it lies in building a strategy that integrates data, shopper insights, creative planning, and continuous optimization. This article provides a roadmap for businesses looking to strategically prepare ... Read more

In today’s competitive digital landscape, businesses need advertising strategies that deliver precision, impact, and measurable results. Google Ads has become a game-changer by allowing businesses to connect with their audience at the exact moment they are searching for products or services. Unlike social media, where users may not be actively seeking solutions, Google Ads leverages user intent, ensuring your ads ... Read more

Google partners with Admixer Media to elevate local advertising effort.  Admixer Media, a division of Admixer Advertising, has been appointed by Google as its Official Media Sales Representative for Google Ads in Kazakhstan, Slovenia, and Serbia. This strategic partnership is designed to offer enhanced support, insights, and best practices to local advertisers and agencies, facilitating better business results and growth.  ... Read more