Artificial intelligence has become one of the key drivers of ROI growth in modern YouTube marketing. DV360 is designed with AI embedded throughout the platform — from audience discovery to final reporting. AI Features in DV360: Automating Campaign Management Within the DV360 interface, AI-powered capabilities include: Generate report: Skip manual filter setup. Describe the report you need in natural language, and ... Read more

“Welcome to the final part of our guide to scaling YouTube campaigns in DV360. This time, we’ll focus on AI-powered tools that help simplify media campaign management and improve decision-making. We’ll also break down a practical Gen AI campaign case study from Lay’s and explain how to properly measure YouTube advertising performance.” AI Features in DV360: Automating Campaign Management Artificial ... Read more

Welcome to the second part of our best practices guide for running YouTube advertising campaigns through DV360. This time, we will focus on the role of creative in video campaign performance, explore how to work with YouTube Shorts, Product Feeds, and Partnership Ads, and explain how to build a remarketing architecture that enables consistent engagement with audiences across different stages ... Read more

  For modern airlines, analytics quality is becoming as critical a component of digital infrastructure as flight safety and high service standards. As international routes expand, digital channels multiply, and data volumes grow, accurately measuring marketing performance and ensuring user data quality becomes increasingly vital. Centrum Air is a private airline providing passenger transport within Uzbekistan and internationally. When expanding ... Read more

  Entering new markets requires a clear assessment of demand, competition, the local customer experience, and the business’s readiness to scale. As an official Google Ads Sales Representative and a participant in the Google International Growth Agency Program (IGAP), Coob Ads helps companies assess market potential, develop go-to-market strategies, and provides guidance on launching and optimizing Google Ads campaigns to ... Read more

This appointment extends Coob Ads’ role as a Google Ads sales representative to five additional markets. Starting from July 1, 2026, Coob Ads became an official Google Ads sales representative in Uzbekistan, Armenia, Azerbaijan, Georgia, and Moldova. This appointment is a logical continuation of the company’s international growth. For more than two years, Coob Ads (former Admixer Media) has been ... Read more

Today we are opening a new chapter in our company’s journey. Admixer Advertising is becoming CoobX. This change is more than a new name or visual identity. It reflects how our company has evolved, what we do today, and where we are going next. For many years, Admixer Advertising has been known as a trusted partner helping advertisers, agencies, media, ... Read more

As the number of media channels grows and analytical requirements become more demanding, campaign management increasingly relies on greater alignment and technological maturity. Campaign Manager 360 (CM360) provides the foundation for this infrastructure by integrating processes, data, and tools within a single ecosystem. In 2025 CM360 continues its evolution toward a more automated, functional, and strategically oriented platform. With user ... Read more